What’s Hot and What’s Not According to Google’s First Ever Fashion Trend Report

Tulle-skirt-google-cover-625x366

For the first time ever, Google has released a Fashion Trend Report for Spring 2015. The top trends according to this report are: tulle skirts, jogger pants (apparently emoji print jogger pants are increasing in popularity, who knew!) and midi skirts. How this report works is that Google based it on data and insights gathered from Google searches, ie. “tulle skirt DIY” or something along the lines of “jogger pants outfit.”  So it doesn’t necessarily mean that these are top trends in terms of how many people are wearing these items, rather how many times they have shown up on its search engine. For the tulle trend, which started in the west coast and has steadily increased in popularity across the US, most looked up how to make one on their own, so it was quite popular on the DIY front. For the jogger pants (which in contrast to tulle, originated in the east coast) and midi skirt (the not quite a maxi, but not quite a mini – which made a comeback in the UK in 2013) trends, most looked up how to wear/style them. (PS. If you too are interested in finding out how to make a tulle skirt and/or how to wear/style joggers and a midi, click on the links above in pink!)

Some other interesting insights about rising trends (sustained, seasonal and “rising stars”) include:

-Waist trainers and palazzo pants are increasing in popularity, and are trends that are “about to take off.”

-High waist bikinis, rompers, shift dresses and white jumpsuits are “seasonal trends that are expected to come back even stronger this spring.”

-Neoprene swimsuits, emoji shirts and kale sweatshirts are part of the “rising stars” group – they have experienced a sudden growth as of late, and are “trends likely to be fleeting.” In other words, they are just fads.

On the opposite end, some insights on declining trends (sustained, seasonal and “falling stars”) include:

-One shoulder dresses, peplum dresses and vintage clothing have seen a steady decline, and are trends that are “fading out.” (noooo, not vintage! I refuse to believe that).

-Skinny jeans are part of the seasonal trend group that are on the decline and “expected to decrease in demand every year.”

-Normcore fashion and 90s jeans are some “falling stars” – they have “reached their peak and have already started to decline rapidly.”

Click here for the full Google report.

[Main image from Ragtradeatlanta].

Spring Ahead with Floral Prints

Dolce and Gabbana, Spring 2010

 
“Florals? For spring? Groundbreaking” – Miranda Priestly in the Devil Wears Prada

It’s nothing new that with nice weather comes floral inspired clothing, but it looks like this season  flower power is more popular than it has been the last couple of years. From dresses, and pants, to cardigans and blazers, floral prints are seen in stores everywhere.  You can’t escape it, so you might as well go along with it! 

oh and we can’t forget about the accessories! From flower shaped earrings, and rings, to floral print sunglasses, and bags – roses and lilacs have bloomed all over the place and have given us spring fever for all these lovely items. 

Now that winter is on its way out, days are getting warmer, and daylight is lasting longer, remember to add some floral pieces to your wardrobe. It will help you forget about the dreaded days of winter that are now behind us, and look forward to the next few months of wonderful weather. 

Non-leather metallic floral bag - Available at Topshop.com, $81.00 cad

Floral print sunglasses- Available at Aldo, $12.00

Organic cotton floral print flats- Available at H

lace flower tights- Available at Topshop.com, $17.00 cad

Floral print scarf- Available at Topshop, $37.00 cad

Multi-coloured flower ring - Available at Aldo, $15.00

Flower necklace- Available at Aldo, $20.00

Fabric floral print sandals - Available at H&M

Yellow enamel floral earrings- Available at Forever 21 and Forever 21.com, $3.80

Skirts- Available at Forever 21, $19.99

Cardigan- Available at Forever 21, $24.90

 

 

To find these items, check out: 

Aldo 

H&M 

Forever21 

Topshop  

** Topshop now delivers to Canada.