The iconic 60s British label Biba is being re-launched (for the second time since 2006), this time by British department store House of Fraser. Who better to be the new face of the iconic high street fashion brand, than the fabulous (and iconic) Daisy Lowe!
Daisy will also be featured in the fall/winter 2010 campaign, modelling the label’s clothing, accessories, and jewellery collection, which are to be sold exclusively at House of Fraser.
“It was a huge honour to be asked, I’ve been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I’ve always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.”