“I had great fun in helping People Tree select some gorgeous fair trade textiles; a dog-tooth hand-woven check, cable knits, and the first fair trade hand-woven brushed checked fabric, which has been made into easy tulip skirts, dresses and shirts.”
Although Emma Watson didn’t design the latest collection for Fair Trade label People Tree, she still helped select the Fair Trade textiles that went into the making of the clothing. Emma also decided that starring in the campaign (which was photographed just before her long hair was chopped off!) just wasnt enough, so she went off to Bangladesh to see “the difference Fair Trade makes”, and even spent some time in the factory helping the workers with the sewing!
“I still find it hard to convey what Fair Trade means to those producing our fashion. It’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was moved and inspired.”